Is your Image letting you down?

Keeping ahead of the game in any business is not easy and keeping ahead in a dry cleaning business is a particular challenge. The dry cleaning industry of the next decade will be noticeably different in form and practice from the industry we know today. Two separate but related pressures are growing, resulting in redrawing the dry cleaning map. Inevitably some dry cleaners will not survive the evolutionary progression into a leaner and more professional industry, with fewer outlets offering a technology based service to an even more demanding public.

Tho twin forces responsiblefor these inevitable changes are the environmentalist's demands for substantial reductions in permitted emission levels of perchloroethylene (SED) and the need for proprietors of dry cleaning businesses to make major capital investments in their businesses to comply with those inevitable regulations.

The time has never been so relevant for dry cleaners to re-evaluate their business ensuring maximum profit is being produced. See how your business scores:

• Are you creating the right impression to generate business?
• Are you sure that your sales cannot be increased?
• Do you advertise your services direct to your customer base?
• Are you aware of your market share
• Are you providing the services your customers want?

Addressing the above points is the first step in creating a more profitable business.

PJH Group has been providing design, shop fitting, process equipment and finance solutions for the dry cleaning industry over 30 years. Having experience in franchising dry cleaning within the UK gave us a real insight into the true potential of a dry cleaning business, as long as simple rules are followed.

Being a good dry cleaner is only one part of the puzzle in achieving true success. There are many players in the game, so you have to stand out. Looking at the development of the industry over the last ten years, it is clear that equipment has been the main priority for most dry cleaners.

Equipment is necessary to process garments; the dry cleaners skill is essential in producing quality work that satisfies customers. The image of your shop, how it is marketed and how you monitor and analyse the results is the cornerstone to profitability and growth of your business.

Being a good dry cleaner is only one part of the puzzle in growing your
business.There are many players in the game, so you have to stand out. The
first impression customers have of your business is the image you project.

There is no secret in growing your business; all you need is to score three out of three for the following:

• Provide a quality product
  
• Provide quality service
  
• Project a professional image